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![PDF) Conducting multimodal rhetorical analysis of TV ads with Atlas.ti 7, Multimodal Communication 3(1) 2014, pp. 51-84. PDF) Conducting multimodal rhetorical analysis of TV ads with Atlas.ti 7, Multimodal Communication 3(1) 2014, pp. 51-84.](https://www.researchgate.net/profile/George-Rossolatos/publication/262924059/figure/fig3/AS:670720745017365@1536923695639/Example-of-segmented-and-coded-ad-filmic-text-US-bank-Rossolatos-2013b-Note-Big-blue_Q320.jpg)
PDF) Conducting multimodal rhetorical analysis of TV ads with Atlas.ti 7, Multimodal Communication 3(1) 2014, pp. 51-84.
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![PDF) Conducting multimodal rhetorical analysis of TV ads with Atlas.ti 7, Multimodal Communication 3(1) 2014, pp. 51-84. PDF) Conducting multimodal rhetorical analysis of TV ads with Atlas.ti 7, Multimodal Communication 3(1) 2014, pp. 51-84.](https://www.researchgate.net/profile/George-Rossolatos/publication/262924059/figure/fig1/AS:670720745033737@1536923695547/Exporting-a-PDs-family-table-Note-All-Atlasti-7-screenshots-have-been-produced-by-the_Q320.jpg)
PDF) Conducting multimodal rhetorical analysis of TV ads with Atlas.ti 7, Multimodal Communication 3(1) 2014, pp. 51-84.
![PDF) Conducting multimodal rhetorical analysis of TV ads with Atlas.ti 7, Multimodal Communication 3(1) 2014, pp. 51-84. PDF) Conducting multimodal rhetorical analysis of TV ads with Atlas.ti 7, Multimodal Communication 3(1) 2014, pp. 51-84.](https://i1.rgstatic.net/publication/262924059_Conducting_multimodal_rhetorical_analysis_of_TV_ads_with_Atlasti_7_Multimodal_Communication_31_2014_pp_51-84/links/00b49539861523118c000000/largepreview.png)